Rim Swot Analysis free essay sample

We will market our products and services based on their unique characteristics, innovation and quality. Using this operation strategy globally, RIM has managed to launch a long array of products under the brand name â€Å"Blackberry† which include Blackberry Curve, Blackberry Torch, Blackberry Bold, Blackberry Playbook and is currently about to launch its new Product Platform- Blackberry 10. RIM intends on operating to create value for stakeholders and create a less complex and more accountable organization. Staff: As of March 3, 2012, RIM had approximately 16,500 full-time employees: approximately 6,100 in the product development area; approximately 1,500 in sales and marketing; approximately 1,300 in customer care and technical support; approximately 1,950 in manufacturing and supply chain; and approximately 5,650 in administration and business professional functions. All these employees are working towards achieving the RIM objective of allowing hyper-connected users to communicate on more than one scale. The employees as well as RIM suppliers are expected to follow a well-implemented code of conduct. We will write a custom essay sample on Rim Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Logistics: The Company’s corporate headquarters and new product introduction manufacturing facilities are based in Waterloo, with other offices located in Ottawa, Mississauga, and Europe and US. RIM encourages its customers to report any issues and concerns they may have. Through this we foster our Company’s success by not allowing potentially unethical behavior to meddle with our efficiency, innovation and progress. This enables information management for an efficient production process and happy customers. Before launching a product the company needs to conduct an environmental analysis to ensure that the product will have higher chances of survival and profitability once it comes out in to the open. This includes PEST analysis and SWOT analysis of external and internal factors related to the company. This includes the government rules and regulations regarding ethical standards, trade, copyrights, privacy and labour unions. RIM is using these to its advantages by entering into confidentiality agreements with its employees, consultants, contract manufacturers, customers, potential customers and others to attempt to limit access to and distribution of its proprietary information, to purchase patents, and RIM may also license its technology and intellectual property to third parties through various licensing agreements. All these enable a prosperous environment for RIM’s growth. However, RIM also needs to ensure that its products meet standards. RIM’s BlackBerry wireless devices meet FCC, Industry Canada, and EC requirements. In addition, RIM devices have received regulatory approvals required by other countries where such products are made commercially available by RIM. In parts of Europe and North America, the Company is currently obligated to comply with substance restrictions, packaging regulations, energy efficiency ratings and certain product take back and recycling requirements. Thus, by carefully examining the political environment, a company can ensure its viability. Economic Environment: North America, Australia, East Asia and parts of Europe are going through a period of economic stability. The GPD per capita values for all these regions are greater than 30,000US$ (a high value) with US having the highest, followed by Canada and so on. Such a high GDP per capita shows that there is more demand for consumer goods and thus higher purchasing power parity. They allow us to open an expensive business like ours. Since the purchasing power is rising, people will be more willing to buy high-end luxurious products. Thus the economic environment welcomes the birth of new innovative products and concepts. Sociocultural Environment: Our goal is to focus on customers that come from higher social statuses and income levels above average. With the increasing amounts of women working the average workforce has increased which means more people would need a Blackberry Empathy. Maslow’s hierarchy of needs includes the need of self-belonging- we all want to belong to a group and have someone who always loves us. Two of the cultural values Schwartz observed in numerous cultures were universalism and benevolence. Thus, the new Empathy would be perfect to help foster such a culture. Also, since RIM is targeting enterprise users globally it recognizes and respects diversity in its efforts. Technological Environment: Owing to the ever-expanding fast paced development in technology with the help of Research and Development, a firm needs to stay on track with these technological changes. Similarly, RIM intends to take advantage of specific government and academic financial assistance programs to support its research activities where available. The Company has previously entered into two project development agreements with Technology Partnerships Canada which provided partial funding for certain research and development projects. Also, since the new technological trend is to communicate through Social Networking Sites, RIM endeavours to increase its brand reputation and company name through word of mouth, responsibly.